A code of ethics.
Understanding and committing to responsible, inclusive,
and actively progressive social media marketing.
This is a call for creators, brands and agencies to unite to be the change.
For too long social media and influencer activity has been criticised as irresponsible, unsustainable, uninclusive and unethical. This is our pledge to make this industry a safer, diverse, transparent and conscious place to be and work. We hope you will join us.