3 cups

Flour

for brands

what it means

Investing in people and resources to constantly upskill your teams, and challenge and improve your practices 

Committing to a zero tolerance attitude toward matters of injustice

Having empathy at the heart of what you create 

Considering how your activity will represent and impact different communities

coming soon

what it means

for brands

3 cups

Flour

for creators

what it means

practicing humility when faced with constructive criticism

​

taking learnings from members of communities which you do not represent/ do not share a lived experience

​

having empathy at the heart of what you create

​

considering how your activity will represent and impact different communities

​

Investing in people and resources to constantly upskill your teams, and challenge and improve your practices 

Committing to a zero tolerance attitude toward matters of injustice

coming soon

for creators

what it means

3 cups

Flour

for agencies and agents

what it means

coming soon

Investing in people and resources to constantly upskill your teams, and challenge and improve your practices 

Committing to a zero tolerance attitude toward matters of injustice

Having empathy at the heart of what you create 

Considering how your activity will represent and impact different communities

for agencies and agents

what it means