3 cups

Flour

for brands

what it means

not launching products which do not have SKUs suitable for all skin tones

 Identifying the sizeist, ageist and racist products in your portfolio and take active steps to diversify your offering, or remove the products from your range

​

Employing specialists and representatives to educate and improve your product development, campaign ideation and PR and social functions

Proactively challenging all employees, suppliers and ambassadors on matters of inclusion and diversity 

ensuring invitations to Events and trips are available to a diverse and inclusive list of attendees, that activities are accessible, and dietary offering is considered and not alienating

for brands

what it means

coming soon

coming soon

3 cups

Flour

for creators

what it means

Calling out brands who launch products which do not have SKUs suitable for all skin tones, and/or whose product offering would be considered sizeist, ageist or racist

not promoting or working with brands who discriminate 

When invited to take part in campaigns, receiving products, attending shoots, events or trips, challenging the brand to provide a diverse and representative target list 

not accepting benefits from brands who refuse to make their activations inclusive

not culturally appropriating, and calling out your peers who do

 Challenging your agency’s roster and client list. Ensuring that their portfolio is representative of the real world

for creators

what it means

coming soon

coming soon

3 cups

Flour

what it means

Calling out brands who launch products which do not have SKUs suitable for all skin tones, and/or whose product offering would be considered sizeist, ageist or racist 

​

not promoting or working with brands who discriminate 

When invited to take part in campaigns, receiving products, attending shoots, events or trips, challenging the brand to provide a diverse and representative target list 

not accepting benefits from brands who refuse to make their activations inclusive.

Proactively challenging all employees, suppliers, brands and talent on matters of inclusion and diversity.

Challenging your agency’s roster and client list. Ensuring that your portfolio is representative of the real world.

for creators

what it means

coming soon

coming soon

for agencies and agents